Amoreveta

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Local El Cedro Rojo

Commercial / Showroom

Local El Cedro Rojo

A compact flooring showroom rebuilt around the materials it sells.

Retail showroom · material library

Date
February 20 – March 5, 2025
Category
Commercial / Store
Space Plan
Showroom millwork and cladding
Timeline
2 weeks

Remodel of the El Cedro Rojo store: a small footprint that still has to carry every material sample the brand sells, with a modern, warm, luxurious reading. Different materials mark the zones; bathroom and storage doors are hidden; cladding, furniture, and façades show the same floors the client came to touch.

Local El Cedro Rojo
Local El Cedro Rojo 1
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Local El Cedro Rojo before 1Before
Local El Cedro Rojo
  1. 01

    The challenge

    Every sample the brand offers had to live in a small store without losing a clear path, while still feeling luxurious — in line with the floors they sell. Zones needed distinct materials, bathroom and storage doors had to disappear, and the calendar was tight.

  2. 02

    The solution

    Amoreveta’s design studio worked directly with Cedro Rojo’s design team, then the shop and site crews ran in parallel so display, cladding, and hidden doors could land on the same short install window.

  3. 03

    The result

    Customers can now see and feel the brand’s materials in a room built for that purpose — on innovative displays and as cladding on furniture and façades, so versatility is part of the visit.